Blog — Life Floor

Kelsi Goss

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Custom Branding for Splash Pads and Pool Decks

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Aquatic facilities often ask to customize their surfaces with branding for a variety of reasons. Some splash pads or pools look to differentiate themselves from neighboring facilities or competitors. Others are interested in a cohesive experience with similar design elements across several areas. The ability to display a logo is often a matter of showcasing town or school pride. No matter the purpose, including custom design as part of an aquatic facility’s floor always helps a project uniquely stand out. Explore the following examples to see the variety of ways Life Floor customers choose to display branded elements on their splash pads and pool decks.

MUNICIPAL LOGOS

Municipal splash pads often feature the logos of their city, county, or parks & recreation departments. Life Floor offers the unique opportunity to add these elements with our precision cutting capabilities. Logos are often designed to span across several tiles, like the one at Andrew Belle Splash Pad in Dothan, AL shown above.

Other cities opt to fit their logos within a single tile. At Spivey Splash Water Park in Jonesboro, GA, several Clayton County logos were included across the splash pad.

BRANDED INLAYS

Surfers’ Cove Splash Pad at LEGOLAND California features custom LEGO Inlays. The fish and starfish are scaled at exactly twenty-five times the size of the actual LEGO pieces that they represent. By including these custom sea creatures, the splash pad ties into the beach theme of the water park while also reinforcing the LEGO brand.

Custom tropical Inlays cover the surface of Splashaway Bay at Royal Caribbean’s Perfect Day at CocoCay. This surface was designed by Martin Aquatic to showcase the graphic design elements featured across the island.

At the splash pad onboard Carnival Panorama, a custom social media activation was cut into Life Floor tiles. #CHOOSEFUN was laid into the surface to feature a key slogan for the Carnival Cruise Line brand.

THEME PARK LOGOS

At Fun Spot America in Orlando, FL, a large logo for the theme park was custom cut as the focal point of the splash pad designed by Martin Aquatic. This logo was factory cut to maintain accuracy to the brand as well as to streamline installation on site.

Morey’s Piers Bonsai Beach splash pad also features a custom cut logo for their beachside water park. It showcases their iconic ferris wheel and accents their seascape theme designed by WhiteWater.

SPONSORSHIP LOGOS

Community splash pads may be funded in part or in whole by local organizations. The Rotary Club’s logo has been custom cut into a few Life Floor splash pads in honor of the groups that helped to bring these local features to life.

Wave MACHINE BRANDING

Wave technologies are quickly evolving with each featuring unique benefits. Adding branding to platforms has been a key way to showcase the companies responsible for these recreational features. At their Pop-Up Surf Park, Ka’ana Wave Co. selected Life Floor’s slip-resistant and cushioned tiles for their deck surfacing. Their logo was integrated across the top of Daldorado’s DalLUX Drainage System.

FlowRider units featured prominently onboard Royal Caribbean’s fleet showcase both the Royal Caribbean and FlowRider brands with logos embedded in Life Floor’s tiles that add slip-resistance to the ramps.

School Logos

Pool decks and splash pads at high schools and universities often feature logos to showcase school pride. With high fidelity cutting technology and a palette of over 30 color options, our team is always excited to help these academic facilities stand out. The bright red logo shown above on this Inside Edge Safety Surfaces project accents Texas Tech University’s splash pad adjacent to their leisure pool.

At GEMS Wellington International School in Dubai, UAE, a school logo is showcased alongside their swimming pool. This is a popular choice for competitive swim facilities worldwide.

We love bringing unique projects like the ones featured above to life as our customers’ creativity continues to inspire us.

Looking to differentiate your next aquatic project with branded elements? Our team is always happy to talk through the options as part of your planning process. Contact us to get started with our complimentary design services.

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What Exactly is Life Floor?

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For anyone familiar with our product, they know that Life Floor is an aquatic safety surface with endless design opportunities. What many people don't know about our flooring, especially if they haven't seen or experienced it in person, is exactly how it looks, feels, and functions. Let's dive into the details! 

MATERIAL 

Most people have seen or experienced pour-in-place aggregate products commonly used for safety surfacing at playgrounds and they assume that Life Floor must be similar. While our product is also cushioned, our tiles are entirely different.

Life Floor is made of a closed cell foam-rubber which means it’s impervious to water and easy to clean. The compressive nature of this unique material is what also makes it a safer option than concrete. Our tiles’ impact attenuation has been third-party tested by NSF International to prove that they can cushion guests if any slip-and-falls occur.

CUSHIONING  

To achieve any level of impact attenuation, materials require a certain thickness. What does that look like with Life Floor?

Our standard 3/8" (10 mm) tiles are most commonly used on splash pads and pool decks and have been tested to a minimum fall height of 1'-0" (0.3 m). For more robust needs such as slide landing pads, we offer 7/8" (22 mm) tiles with a minimum fall height of 4'-0" (1.2 m). We also offer a layered system that can be customized to protect at even greater heights. 

SIZING

Many customers wonder if Life Floor can be rolled out like rubber matting products used in other applications. Our surfacing doesn’t come in sheets or rolls. Instead, it is a modular system with a standard square tile size of 24" x 24" (610 mm x 610 mm) that is adhered to a substrate such as concrete. As a result, any customer looking for minimal replacements, especially in the event of any accidental damage, can swap out individual tiles without replacing an entire floor. 

For additional shapes, our triangles and rectangles are half tiles, our hexagons are 20" (508 mm) from edge to edge, and our custom cutting possibilities are endless. Our proprietary precision-cutting system allows us to cut any shape, logo, or image from any number of our square tiles making Life Floor a popular choice for designers and customers looking to accurately depict specific imagery. 

INSTALLATION

But what about the grout? Again, Life Floor works differently. Our tiles are adhered to substrates like concrete with a commercial-grade waterproof contact cement adhesive. No material is applied in the joints between tiles. Instead, they are installed tightly adjacent to one another. Due to the natural closed-cell properties of our tiles, these joints are easily cleaned and do not harbor microbial growth. The finished look of our installations is continuous, allowing for more organic designs, like the one pictured above, to be achieved.

SLIP-RESISTANCE 

Our grooved Ripple tiles are uniquely slip-resistant as verified by third-party testing. Even our Slate tiles feature a MicroTread texture for added traction. Life Floor products are engineered to perform best when wet which creates a solid grip for bare feet on our surfacing. As a result, guests of all ages experience aquatic spaces more confidently—playing, swimming, and splashing in ways that would be impossible on slippery surfaces.  

SEE & FEEL LIFE FLOOR YOURSELF

The best way to experience Life Floor is by visiting an existing installation. For anyone curious about local facilities that feature our product, we've created an installation map to reference. 

To see and feel Life Floor for yourself, we also encourage you to order a product sample. We have a variety of options depending on your needs available in our sample store. 

Looking to learn a bit more about Life Floor? Our team would love to connect about your aquatic needs. 

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Aquatic Surfacing Design Trends for 2023

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With vibrant colors and limitless theming possibilities, aquatic surfacing designs continue to gain in popularity as a way to enhance splash pads, pool decks, and water parks. As this application evolves year after year, the Life Floor Studio takes note of the most popular design requests at different facilities worldwide. Curious to know where things stand in 2023? Explore these top aquatic surfacing trends we've been seeing so far! 

Detailed, Custom Imagery 

Wet’N’Wild Gold Coast

Since just about anything can be cut into our floors, we're seeing an increase in requests for custom design work. Some customers use this technique to illustrate a theme across a whole splash pad whereas others selectively add a few custom images as fun accent graphics. 

Bold Bands of Color 

Wells Park

As an alternate way to design with square tiles, several customers have resonated with large striped designs that showcase vibrant patterns or gradients of color. This application demonstrates a budget-friendly way to achieve a distinct and colorful effect.

More Complex Triangle Gradients 

Ever since our earliest triangle gradient designs debuted at locations like Cedarcrest Splash Pad and Atlantis the Palm Dubai, these continue to be some of our most popular styles. An evolution we've seen recently has been the request for more complex gradients. These include bright swirls of color, multiple islands across a splash pad, and more varied, artistic designs.

Unconventional Themes 

Manor Field Park

We've seen limitless creativity when it comes to designing aquatic spaces. Looking beyond typical water-based themes, some more recent splash pad designs have featured unique design ideas inspired by motifs like sports, winter, the forest, parks, and the desert. 

REFINED Geometric Designs 

Kimpton Seafire Resort + Spa

For pool decks, country clubs, and high-end resorts, we've seen an increased interest in understated geometric designs. These patterns often use our triangle or rectangle tiles as well as our more muted or neutral color options. 

LOGOS THAT CELEBRATe BRANDS AND DESTINATIONS

Morey’s Piers

Since 2022, we’ve featured add-on packages that allow customers and designers to more easily include and price Logos and Inlays. As a result, we've seen an uptick in requests for custom branding. Municipalities and theme parks often choose to include logos as a powerful way to make their aquatic facilities more unique and memorable. 

Paths and Play Opportunities 

With themed Inlays that can be laid out to create a treasure hunt trail or a path of lily pads for hopping, customers are delighted to add activities to their floors. Beyond the increase in requests we're seeing here, classic play features in the Life Floor portfolio, like hopscotch, continue to stand the test of time. 

Elevated Aquatic Themes 

Brimbank Aquatic and Wellness Centre

Since we're designing for areas with water, splash pads that feature aquatic theming will never fade in popularity. As an evolution of these designs, we've noticed facilities leaning into more turquoise and aqua tones over more traditional blues. As noted in some of the trends above, we've also seen more requests for custom imagery and the use of our Inlays to add theming and play value. 

The Life Floor Studio continues to push the limits with our tile designs and can't wait to see how these trends keep evolving over time. Witnessing how surfacing completely transforms and brightens up facilities worldwide while creating positive experiences and memories for guests makes our work endlessly rewarding. 

Interested in exploring any of these options on a splash pad or pool deck? The Life Floor Studio offers complimentary design services and can't wait to help bring your project to life!  

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Surfacing: The Most Untapped Design Feature in Aquatics

While soaring slide towers, giant play structures, and fun spray features definitely add appeal to waterparks and splash pads, surfacing is often overlooked. When the default is concrete, a massive canvas of design potential goes untapped. In fact, aquatic safety surfacing has the potential to become a play feature of its own in any aquatic space. 

Beyond the safety and inclusivity benefits that come with cushioned, slip-resistant, and non-abrasive flooring options, they provide the opportunity to increase overall play value with theming and activities designed into the surface. While these options are limitless, the following are some of our favorite examples where Life Floor transforms the nature of aquatic play.

HOPPING ACTIVITIES 

Clusters or pathways of shapes create hopping activities for guests as they explore fun aquatic spaces. 

SEARCH + FIND 

Our Inlays add theming to all facilities while also creating the potential for guests to search for certain shapes or count how many of each can be found within the floor. 

IMMERSIVE THEMING 

Giant design elements like paw prints, islands, waterways, or lily pads add to theming while creating imaginative, immersive play experiences.

GUIDED PATHS

Wavy curves, paths, or even treasure hunts can lead guests around splash pads as they explore new ways to engage with features. Our expanded Inlay library provides limitless potential to create meandering trails of lily pads, tree stumps, rocks, or sea shells as standard add-on packages to any surfacing design. 

GAMES 

Designing games into the surface has become a popular choice for aquatic facilities. Guests can  explore these features on their own and activity directors can also utilize them as part of a property’s recreational offerings. 

THE FLOOR IS LAVA 

Geometric designs create the potential for guests to invent their own games or activities such as “The Floor is Lava” where they choose to hop across tiles of specific colors while avoiding others. 

IMAGINATIVE PLAY 

When life-sized objects or environments are designed into a space, guests are able to engage in imaginative activities, using the surface as a play feature. 

As we continue to creatively collaborate with our customers and designers, these examples only keep expanding. Exploring surfacing design options has consistently proven to unlock new areas of theming and play potential. These elements can be designed into new facilities but are often a popular choice for retrofits, adding bright color and exciting new elements to refresh existing play areas. 

Interested in exploring these play features as part of an aquatic project? We’re excited to hear your ideas and to start creating some complimentary design options that illustrate the potential of your surfacing.

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Life Floor in the Caribbean

Tired of the snowy Minnesota winter, the Life Floor team kicked off annual planning meetings in the Caribbean at the start of the year. We were excited to celebrate a successful 2022 as we sailed to two islands in the Bahamas featuring award-winning Life Floor installations. As an added bonus, our team was able to observe Life Floor onboard the ship.

We invite you to escape to the tropics as you explore our team's adventures on Royal Caribbean's Freedom of the Seas as well as our excursions to Perfect Day at CocoCay and Baha Bay at Baha Mar on Nassau!

One of the reasons why we chose this ship for our planning meetings is because it features Life Floor in the Adventure Ocean kids area. Several cruise lines have chosen our Slate tiles as their preferred surfacing for indoor kids play spaces given its cushioning, cleanability, and IMO certification.

Royal Caribbean’s Freedom of the Seas also features a FlowRider that uses Life Floor for slip-resistance along the ramps. Our first day on board the ship was the best opportunity to see this area in action since the following days were filled with meetings, excursions, and fun with team members at sea.

On our second day, the ship docked at Perfect Day at CocoCay, Royal Caribbean’s private island. Immediately after the team got onto the island, we were greeted by our themed installation at Captain Jill's Galleon. 

We met with the operators of the island who gave us a tour that eventually led to another installation of ours, Splashaway Bay. This particular splash pad has won Aquatics International's Dream Design award. This project was designed in collaboration with Martin Aquatic. 

For our day at sea, most of the team's time was spent in annual planning meetings. Afterwards and over the course of the sailing, the group thoroughly enjoyed the amenities on board the ship as well as the ability to spend quality time together. 

Our final day was spent at Nassau, where the team was able to visit and tour Baha Bay at Baha Mar. This waterpark has won Aquatics International's Dream Design award as well as a Leading Edge award from WWA. Life Floor is installed in four different areas around the property.

At Stingray Cove, Aqua and Aviator swirls surface a splash pad featuring a giant play structure. 

At Turtle Beach, Life Floor surfaces the walls, steps, floor, and landing pads of the main pool as well as an adjacent splash pad and zero depth entry pool. 

Hexagon Life Floor tiles can also be found along the ramps of the waterpark's FlowCurl. 

The most unexpected application of Life Floor we got to see was in the flamingo pool! Concrete is too abrasive for flamingo feet and can cause a condition called Bumblefoot. Thankfully, Life Floor's soft tiles provide the perfect solution. 

Overall, Life Floor’s time spent in the Caribbean provided us with a productive planning week filled with team bonding, opportunities to see award-winning projects, and time spent with operators at all of these beautiful tropical locations.

Inspired by the Life Floor applications above? Our team would love to learn more about your project and walk you through our complimentary design process. Contact our team today to start the conversation.

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New Inlay Themes to Celebrate Summer

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We’re excited to announce three new sets of Inlays that can be used to enhance the design, theming, and imaginative play opportunities on any splash pad or pool deck. These new additions complement our growing library of options that have helped to reimagine the potential of aquatic play through surfacing design. Check out our new additions below!

SEA LIFE

As an expansion of our Marine collection of Inlays, we can’t wait to see these new Sea Life Inlays sprinkled across designs that emulate underwater landscapes. We expect these to join our other sea creatures as some of our most popular thematic additions.

OUTDOOR EXPLORATION

Inspired by summer camping, we’ve created this set of Outdoor Exploration Inlays to complement our Forest Inlays. These designs will help to create unique, woodland themed splash pads that inspire adventure!

GEOMETRIC

We’ve already seen the limitless design possibilities when it comes to our different tile shapes so we wanted to expand those options to our Inlays. These shapes are sure to inspire countless numbers of new patterns and graphic elements. The vibrant design below gives just a glimpse at their potential!

The addition of these new Inlays to our library is just the continuation of a year-long expansion of theming options we’re making available to customers and designers. If you’re interested in including one or more of these new Inlays in your upcoming project, please contact your regional sales manager. For projects outside of the U.S., please contact our international team.

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