“One of them is Moana, the word represents ocean. That symbol represents harmony with nature. And there's Koru, which is a spiral, which represents regrowth and rebirth and rejuvenation. And then there's the fishhook, which is Hei Matau, which represents safe passage usually over water, but it's safe passage regardless of where you're going. Those three symbols connect with the project as people are walking up to the building, so it's encouraging people to safely travel from where they were to where they're going.
This was a dilapidated building that closed in 2020 because the roof caved in. It's from the 1950s so it's old and falling apart, but this project is bringing it back to life of what it used to be. When I presented those three things at a Tiki convention last year, everybody went crazy because they were picking up on those subtleties that we included, and we did that intentionally, because we want the details to speak to the story, but not in an in-your-face kind of a way. To be honest with you, finding those symbols, realizing how they connect to the project, putting them in the ground so people can walk over them and see them and appreciate them was one of the best parts of that project.”
How do you think about surfacing in terms of incorporating the story into the surface?
The floor of a tropical rainforest is usually made up of decomposed natural earth and rotted wood; natural materials decomposing and breaking down. The World Famous San Diego Zoo demonstrates this exceptionally well when you're viewing the Orangutans and suddenly you walk onto this softer, spongy material you can feel under your feet. It feels great when you’ve walking around all day and you have a little break to rest. It puts you in that story that “I’m actually walking through a forest and I can feel it”. It's not always about what you're seeing, but it's what you're hearing, it's what you're smelling, and it's what you're feeling with your hands and your feet. Engaging the senses more into the materials that we're touching every day, I think would be a really good way to enhance storytelling in ways that it hasn't really been in the past.
You don't need guests to specifically identify, ‘hey, I feel better now because of A, B and C.’ Just to have them think, “I'm really enjoying this space” and then have them share with others who might experience it completely differently. Everyone's ultimately experiencing something good in a different way and that's an important story to tell right there. It's the same story, but we're all seeing or feeling it in different ways.
It doesn't matter what the subject matter is, if it's Davy Crockett or if it's Toy Story Land, if we're all able to appreciate the slowdown and not be thinking about ‘I have to go home later and do laundry,’ then you know it's a good experience for everyone. We aim to encourage more than just adding fun materials for their cool factor. While they enhance the visual appeal and support the story from an aesthetic standpoint, there's a deeper purpose. The goal is to create spaces that make people feel good when they experience what you've designed.”