Suzanne Keller

Apples to Aggregate

While there are many lessons that can be learned from the Red Delicious, the lesson we’d like to focus on is when a product becomes the default for the wrong reasons. The best selling fruit should not, as The Atlantic put it, become “the largest compost-maker in the country.” [x] (My family used to go apple picking in the Hudson Valley every year. We never touched the things. Go for Empires or Honeycrisps. - Ed.)

Water Parks: An Industry Committed to Fun and Safety

The U.S. has one of the largest and most concentrated water park markets in the world, with over 1,200 water parks and new parks introduced each year. We love water parks: the thrill of heart-stopping waterslides, the mini vacation of drifting down a lazy river, and the singular joy of watching our kids explore water playgrounds and splash pads. But as we know, water parks walk a very careful line of safety when offering guests a place to have fun and a place to cool down in the water.

Splash Pads Need Safety Surfacing: Part 3

From the beginning, splash pads have often been built adjacent to, or even on top of, public pools and wading pools, and so they have traditionally maintained the hard concrete “floors” of these pools. However, the practice of treating splash pads as a literal extension of the pool category is both inaccurate and dangerous. Even if splash pads began in the pool and fountain space, they have developed beyond those categories and now require a different set of safety regulations.

Splash Pads: The Non-pools

Ultimately, splash pad safety standards should be determined not by superficial similarities to pools, but by considering how people actually use splash pads. Basically, kids treat splash pads as playgrounds. They walk, run, and jump on splash pads, they play tag on splash pads. The primary mode of movement around a splash pad is definitely not swimming, and the primary risk is a slip-and-fall injury, not drowning.

Thousands of Miles, Thousands of Tiles: A Year of Life Floor Manufacturing

Tiles Produced in Madison: 30,545
Last July set us off to a relatively modest start as just 12 tiles were sold off the line -- though there were numerous trials being run at the same time -- but the pace has picked up nicely as we sold more than 5,000 tiles produced at Falcon in June, 2016. Those 30,545 tiles translate to more than 60,000 linear feet or more than 200 football fields, and they’ve ended up all over the world. From the decks of Carnival cruise ships and waterparks in Dubai to the Florida Aquarium and a splash pad in Tennessee, Life Floor tiles have ended up in a huge variety of places.